[hdsport82]

Just back on topic briefly to say that Grimmy's first set of RAJARs on breakfast are out at midnight (the stations got them today) any predictions?

[JayE]

Just back on topic briefly to say that Grimmy's first set of RAJARs on breakfast are out at midnight (the stations got them today) any predictions?

I want them to be terrible but I have no idea.

[The Deadly]

3.4

[MK Chris]

Almost certainly they'll be down. By how much, who knows. I'll take a pot shot at 5,000,000.

[hdsport82]

I'd like them to drop off a cliff but part of me wonders if Ben had picked the right moment to make the change and they may not be as bad as logic would suggest. He certainly chose the right quarter (post summer holidays) I'd think anything less than say 300k down could be viewed as a 'success' (especially if the average age drops nicely).

As I say it is just a 'feeling' and I could be completely wrong (and would be delighted!). As prediction I'll say down 500k.

[Fathomer]

So...as a radio geek was waiting for midnight to see how many listeners had switched off Radio 1. The answer? Half a million.

BUT Nick Grimshaw's new breakfast show only lost 40,000 listeners. Essentially statistical noise. The average age of the R1 Breakfast show listener.... Grimmy’s audience (Q4/12) 31.9. The average age of Moyles’ audience in Q2/12? 31.9 (based on 10+’s). Bizarre.

Its been a great result for Radio 2 and Evans.....more people listen to Chris Evans in a week that listen to the entirety of either of the two biggest commercial radio networks – Global’s Heart or Bauer’s Place. He’s added 977k listeners! This could suggest that R1 breakfast has churned out 1m listeners but churned in another 1m for their new show.

Two other factoids....
Radio 2 has a ridiculous amount of listeners – 15.1m
6Music are only 170,000 listeners behind Radio 3 (they’ve already got 10% more hours)

[alexcutts]

Here we go... http://www.guardian.co.uk/media/2013/ja ... um=twitter

Down 40k - not exactly a huge drop!

[Green Olive]

I thought they were going to be a lot worse actually. Expected a decrease in overall figures and breakfast, but thought that breakfast may have gone down to 5 million.

Odd the way they work out the 10+ age bit. Some articles are saying that there's more listening in the 15-24 age range, which I suppose is what Radio 1 wanted.

Well done though to Radio 2 and 6Music! Great figures.

[The Deadly]

Well I guess the figures somewhat justify the decision to change hosts.

[hdsport82]

I did have a feeling it may not have been a complete disaster but these are even better than I thought. I guess people are sticking around (maybe indicating a lack of options to switch to). Big Boss Ben will be pleased/feeling vindicated now.

[Turicum]

Rhys Hughes (yes, the Rhys Hughes) posted this on Facebooks "Get Grimmy off Radio 1" wall:

Ka ka ka boooom
Grimmy 6.7million listeners, 40000 down on Moyles- peanuts!! But adds a quarter of a million 15-24year olds.
Before you start bleating that we massaged the figures, we can't, it's rajars data.
To get some perspective, your group represents 0.00037% of his audience.
If you could all leave your home addresses on here I will know where to send all the humble pie;)

[dimtimjim]

*yawn*

Once again people, RAJAR figures are not accurate. You could get just as good an estimation by reading tea-leaves.

[Travis Bickle]

As long as the method of collecting data stays the same from one quarter to the next, they will still be a decent guide.

Moyles was losing listeners anyway, so it isn't a great surprise that they haven't fallen significantly since he left. I dare say that quite a few people who stopped listening to Moyles may have come back now Grimshaw is doing the show.

[dimtimjim]

As long as the method of collecting data stays the same from one quarter to the next, they will still be a decent guide.

I don't agree. The data collection method relies on the opinion of a few people which is then extrapolated up into the millions. Should they chance upon a small group who by coincidence share an opinion one way or other, the figures are skewed to suit that.

[LordMonkcheese]

*yawn*

Once again people, RAJAR figures are not accurate. You could get just as good an estimation by reading tea-leaves.

But these are the figures that the CMS have always been measured against so it's accurate as far as a comparison of listeners goes by. Obviously it's not the 'actual' number of listeners, rather an extrapolation based on the audience they DO know about, but it's a consistent measure for comparison.

[Travis Bickle]

*yawn*

Once again people, RAJAR figures are not accurate. You could get just as good an estimation by reading tea-leaves.

But these are the figures that the CMS have always been measured against so it's accurate as far as a comparison of listeners goes by. Obviously it's not the 'actual' number of listeners, rather an extrapolation based on the audience they DO know about, but it's a consistent measure for comparison.

Correct.

[chrysostom]

Isn't there usually an increase in the 4th quarter?

[Bumhug]

Isn't there usually an increase in the 4th quarter?

Yes there is, Chris would always mention that the 3rd quarter numbers are low due to School Holidays and change in listning habbits over summer. A true reflection is to compare the figures to this time last year and that's down almost 550k. So saying "we only lost 40k listeners" isn't entirely true

[fatboydave73]

Remember, the 40,000 was a "net figure".

He gained 250,000 One Direction fans (which was BC's plan all along) so in effect he lost 290,000 of the Moyles listeners. I would also think that the Q1 numbers when they come out might be interesting, as most people have given the new show some time to sort itself out.

Now that is has had that honeymoon period, and is still drivel, then more might move away this time round.

[Nicola_Red]

Two other factoids....
Radio 2 has a ridiculous amount of listeners – 15.1m
6Music are only 170,000 listeners behind Radio 3 (they’ve already got 10% more hours)

A factoid is a piece of inaccurate or false information - is that what you meant?

(http://www.thefreedictionary.com/factoid)

[MK Chris]

I think he was referring to Steve Wright's factoids feature, which are real facts.

[Nicola_Red]

I guess so. I've never understood why he (Steve Wright) calls it that when it means the opposite...

[English Bob]

Happy to see 6Music going from strength to strength! Apparently the most popular digital radio station in the UK now!

http://www.live4ever.uk.com/2013/01/bbc ... o-station/

[nade]

Never bothered to really understand the way Rajar works, but in my head i have the idea they have a dozen folk walk about london giving out these "radio diaries" and then multiply up the numbers as a guide to how many folk listen to whatever.

Load of old bull. Lets just see what happens come the start of next summer when there is usually a big drop in the "figures"

[Travis Bickle]

Never bothered to really understand the way Rajar works, but in my head i have the idea they have a dozen folk walk about london giving out these "radio diaries" and then multiply up the numbers as a guide to how many folk listen to whatever.

Load of old bull. Lets just see what happens come the start of next summer when there is usually a big drop in the "figures"

As they are a "load of old bull" you shouldn't be taking any notice of them next summer either.