[Emmy]

That Celebrity Juice clip is quite funny, although I wouldn't say it was a verbal battering as such. I'm more a fan of the kind of sarcasm which, say, Jimmy Carr would do.

Yeah, I did mean a battering a CJ type of way, which is never as harsh as someone like Jimmy Carr for example, because it is a show in which they do seem to want their guests to have fun and enjoy the experience enough to make a repeat appearance.

Going back on topic, I think that they probably don't need to mention Twitter quite as much as they do. But then it's is so widely used by all media these days, whether that involves trashy newspapers using it to create an entire story (eg. The DM), recorded tv shows putting hashtags up on-screen to encourage trending, or live tv and radio shows asking for and using twitter for immediate feedback or questions to put to guests, that it's almost a necessity to try to make a lot of use of it at the moment.

[MadTheEddos]

Yeah, I think Twitter has found its way into every aspect of our lives in a way no other site has done before(with the possible exception of Google itself).

[MK Chris]

I must admit, even as a Twitter user, the Twitter questions on number of followers, etc, with guests can get a bit tedious - but other than that I like the Twitter-related stuff.

[Johnny 1989]

Caroline Flack took a right verbal battering over the Harry Styles situation when she was on it last Thursday.

I'll definitely need to see that episode then. I'm pretty sure nothing has ever happened between Caroline Flack and Harry Styles and the whole thing was a well-orchestrated X Factor publicity stunt to get them both better known, but I've always disliked Caroline Flack anyway so this would make amusing viewing.

Here you go, http://www.youtube.com/watch?v=1gLG7Uaw12s

I must say that I don't mind Caroline, she's done a decent job on the two shows I've seen her present. She used to appear in the Michael Jackson sketches in Bo Selecta back in the day, and she and Leigh Francis are friends. So she probably didn't mind appearing (she's been on plenty of times before too) because she knew he wouldn't push it too far.

Ah so she was "bubbles" on Bo Selecta, I wondered who that was who played that part

[Emmy]

She was indeed.

[MadTheEddos]

Just noticed Chris saying "Twittor" in a faux American accent for the first time just now. I never would've noticed if it hadn't been brought up on the previous page.

[kel]

There is so little content on the show lately though that Twitter is probably used a bit more than it should be just to fill up time...

This. I listen to the show a few days behind so I've just heard the latest Pub Quiz, but I find it amazing that they'd prepared for three separate rounds of it with no producer stepping in and saying that's over the top. As soon as it got to the show Moyles immediately said it was too much. Why did it get to that stage without someone manning up and saying that it would get boring?

The same way that there must be some people on the show, at Radio 1 and at the BBC in general that think Twitter is being plugged far too much but I presume they're just being shouted down. The thing that gets me about it is that I bet nowhere near the majority of the audience of Radio 1 has a Twitter account, and much less an active account. I'm 26 and I know of one person at work that uses it, of about thirty that I know well. I know two other people who have used it, and don't any more. I'm involved at a youth club of about 100 members and I've never heard the kids have a single conversation about it. Yet if you were to watch and listen to a few hours of BBC output you'd presume it's all the British public, and especially the 'youth' do.

Balls to it. The day they make a download show with filters so I could filter out all Twitter guff, all camp Aled chat, and all inane celebrity interviews so I'd just be left with my favourite bits would be a glorious day. But bringing things back to the start quote, currently the chances are there wouldn't be much show left.

[Ajescent]

There is so little content on the show lately though that Twitter is probably used a bit more than it should be just to fill up time...

This. I listen to the show a few days behind so I've just heard the latest Pub Quiz, but I find it amazing that they'd prepared for three separate rounds of it with no producer stepping in and saying that's over the top. As soon as it got to the show Moyles immediately said it was too much. Why did it get to that stage without someone manning up and saying that it would get boring?

The same way that there must be some people on the show, at Radio 1 and at the BBC in general that think Twitter is being plugged far too much but I presume they're just being shouted down. The thing that gets me about it is that I bet nowhere near the majority of the audience of Radio 1 has a Twitter account, and much less an active account. I'm 26 and I know of one person at work that uses it, of about thirty that I know well. I know two other people who have used it, and don't any more. I'm involved at a youth club of about 100 members and I've never heard the kids have a single conversation about it. Yet if you were to watch and listen to a few hours of BBC output you'd presume it's all the British public, and especially the 'youth' do.

Balls to it. The day they make a download show with filters so I could filter out all Twitter guff, all camp Aled chat, and all inane celebrity interviews so I'd just be left with my favourite bits would be a glorious day. But bringing things back to the start quote, currently the chances are there wouldn't be much show left.

You could do what I do and pre-record the show and then fast forward through all the bits you don't like, in my case: The playlist!

[R94N]

At school I have the shame of having to overhear the chavs talking about 'Twitter beef'. I suppose that's when you realise something online has reached the masses.

[Yudster]

"something online has reached the masses"? The masses ARE online! What are you talking about?!

[MadTheEddos]

The mentions of it seem to be scattered throughout the show. The more I listen out for it, the more I notice how many mentions there actually are.

[Jaiimez]

I can't think of anyone either with an active twitter account i am 21 and i have never registered on there, although someone has my name on it. My mum used to use it but hasn't in months, i can't name anyone else that uses it.

[chrysostom]

A majority of twitter users don't use their accounts to post. They use it as a method of collating information, news and following specific accounts. Lurkers if you will.

Lurkers make up at least 40% of the twitter active user number - so you may think that you don't know anyone on twitter, but you're probably wrong. Not everyone wants to broadcast their thoughts, but that doesn't mean that they don't look at the same stuff on Twitter that you do. Not everyone wants to be followed.

At the end of the day, the BBC requires positive feedback from their audience to justify their spend, as they are a public broadcaster who are not allowed to present financial records alone as a sign of success.

With the text system, they were given the opportunity to get this feedback directly from listeners to them to prove that people wanted things. This meant that if they wanted to play a song that the BBC bosses wouldn't agree with - they could override that disapproval by presenting evidence from the texts, or even just use it to gauge how engaged the audience is with a particular show (which is why the team occasionally pushes the audience to text in over trivial things such as 'what's your favourite cereal'.

When social media (for commercial use) rose to prominence via Facebook - the team pushed all the audience to there and started to focus their content online. This was because it was a free alternative to texting in, and it appealed more to their target audience (at the time, the largest age group of users on Facebook was 15-24).

It reached them through a medium that they were already using, was modern and would set the standard for interactive radio broadcasting. The content they provided got many more hits than the Radio 1 website, with an enhanced sense of engagement. All of this would come across very well to the BBC bosses, and secures the future of features such as the pub quiz, by assuring anyone who challenges the merits of it (with quantified data).

Twitter came along and provided everything on a much more instant level. It is a much more social platform for brands to interact with, and allows the show to reach a much wider audience - as interacting with a brand on Twitter is as simple as using a hashtag. More people post on Twitter (in terms of volume) than on Facebook - which means that the team benefits much more from using Twitter as a means of show promotion.

The number of worldwide trends that the show has produced shows the power of Moyles' audience - something which won't be going unnoticed among the Radio 1 bosses. Being able to show that your audience is so engaged with your content that they can trend a benal topic (#saynotohardbutter) - is not only great for the future of the show, but also for justifying the rambling, ridiculous show content that a majority of fans of the show love. When Capital tried to trend #CapitalFMrocks the other day, the team blew them out of the water with #Radio1Rocks trending in London, the UK and Worldwide - that's the kind of data which provides insight into the audience that Rajar figures can't.

For every journalist criticising Moyles for being out of touch and too old, the team can present data to negate that view and prove them wrong. The BBC needs data like this to justify a majority of their programming & spend. Radio isn't just Radio anymore - maybe that's sad, but it's the way that the whole industry is moving.

This was a way longer post than I anticipated.

[Yudster]

I have only one thing to say - its "banal", not "benal".

[MadTheEddos]

I hve only one thing to say - its "banal", not "benal".

I have something to say too - when making a post just to correct someone's spelling mistake it's best not to make one of your own.

[Yudster]

Whatever are you talking about? And by the way, apropos of absolutely nothing, there's a difference between a spelling mistake and a typo.

[Travis Bickle]

I have only one thing to say - its "banal", not "benal".

You are missing an apostrophe. "It's".

Pulling people up on spelling and grammar is pointless really. We all make mistakes.

[MadTheEddos]

Whatever are you talking about? And by the way, apropos of absolutely nothing, there's a difference between a spelling mistake and a typo.

Trying to hide a typo with a sneaky edit is shocking! And they're the same thing in my opinion - it's still not spelled right is it?

[tavypilgrim]

I have to admit it gets on my nerves a bit the amount they go on about twitter.

I cringe every time someone on the show, or in real life, says 'hashtag something' in a sentence. I also dislike the amount of airtime they give away to getting pointless phrases trending, it serves no lasting purpose, unlike other things such as plugging a video or particular song.

[MadTheEddos]

I remember one time a few weeks ago(or maybe a couple of months ago - roughly that timeframe) during Fearne's show, maybe about an hour in. Fearne was in the middle of describing something that someone had done and Chris suddenly shouted "Hashtag weirdo!" in the background. I LOL'd.

[Travis Bickle]

I also dislike the amount of airtime they give away to getting pointless phrases trending, it serves no lasting purpose, unlike other things such as plugging a video or particular song.

It serves little purpose from a listeners perspective, but as chrysostom points out, it gets noticed by the powers that be at Radio 1. That is why Chris does it. He likes to emphasise the influence that he has.

That said, I am not sure how significant that is. Yes, Moyles can get any phrase he likes trending whenever he wants, but Huw Stephens has got one of his features trending worldwide (I think Number 1) many times as well, and I can think of Fearne Cotton and Zane Lowe trending as well.

I think as the Radio 1 breakfast host it shouldn't be too difficult to get a subject trending worldwide, especially at a time when America is asleep.

[Emmy]

A majority of twitter users don't use their accounts to post. They use it as a method of collating information, news and following specific accounts. Lurkers if you will.

Lurkers make up at least 40% of the twitter active user number - so you may think that you don't know anyone on twitter, but you're probably wrong. Not everyone wants to broadcast their thoughts, but that doesn't mean that they don't look at the same stuff on Twitter that you do. Not everyone wants to be followed.

Exactly, I am one of those lurkers you've mentioned. I have a twitter account, but very rarely tweet, as I am well aware that I have nothing of significance to share. I just like to use it occasionally to have a nosey.

The number of worldwide trends that the show has produced shows the power of Moyles' audience - something which won't be going unnoticed among the Radio 1 bosses. Being able to show that your audience is so engaged with your content that they can trend a benal topic (#saynotohardbutter) - is not only great for the future of the show, but also for justifying the rambling, ridiculous show content that a majority of fans of the show love. When Capital tried to trend #CapitalFMrocks the other day, the team blew them out of the water with #Radio1Rocks trending in London, the UK and Worldwide - that's the kind of data which provides insight into the audience that Rajar figures can't.

For every journalist criticising Moyles for being out of touch and too old, the team can present data to negate that view and prove them wrong. The BBC needs data like this to justify a majority of their programming & spend. Radio isn't just Radio anymore - maybe that's sad, but it's the way that the whole industry is moving.

I haven't heard too much about how important radio bosses consider twitter interaction/trending etc. to be (I would imagine it to be very, especially for a station like R1 which is targeted at a younger audience), but I was recently listening to a radio discussion about television ratings in which the comment was made that those whose job it is to keep track of ratings and then make decisions based upon them, now often consider twitter trending to be just as important, if not more so, than the official ratings for a programme. Obviously, this does depend on the kind of programme; I'm guessing that no tv bosses would be getting worried because 'Antiques Roadshow' wasn't trending.

[Yudster]

I have only one thing to say - its "banal", not "benal".

You are missing an apostrophe. "It's".

Pulling people up on spelling and grammar is pointless really. We all make mistakes.

I don't have problems with apostrophes - except for "its" because there are too many variables and I can never remember what to do with all of them. So I never use one at all in "its", its simpler. See? And I'm sure Chrysostom understood why I posted that even if you are having trouble. Don't be so literal Travis, read around the corners and live a little!

[MK Chris]

I only ever use an apostrophe in 'its' when I'm contracting 'it is' - I know that is definitely right and I can't think of any others, you don't use it to show ownership anyway.

[Travis Bickle]

I have only one thing to say - its "banal", not "benal".

You are missing an apostrophe. "It's".

Pulling people up on spelling and grammar is pointless really. We all make mistakes.

I don't have problems with apostrophes - except for "its" because there are too many variables and I can never remember what to do with all of them. So I never use one at all in "its", its simpler. See? And I'm sure Chrysostom understood why I posted that even if you are having trouble. Don't be so literal Travis, read around the corners and live a little!

No, no. I fully understand your point. chrysostom made an excellent post, and you tried to acknowledge that by ignoring what he said and instead jokingly pull him up on a typo/spelling error. I understand you, Yuds. Dont think that I dont

EDIT: This is my 1000th post by the way. I like having taken seven years to get this far. Quality, not quantity