There's an article in the Independent today a la Big Weekend -
http://news.independent.co.uk/media/article2586983.ece
Thought this bit was interesting
Bringing free live music to Preston, a city generally sidelined in favour of nearby Manchester or Liverpool by larger touring artists, is not an entirely altruistic act. There are 250,000 young people who fall within the station's target demographic of 15-24-year-olds who live within half an hour of the event location, explains Jason Carter, head of live music and events. Radio 1 wants to turn them on to the music that the station broadcasts and raise the brand's profile in the North-west, an area where listening figures are not as high as in other parts of the UK.
"We know that we will have a huge impact in this area. When we did Dundee last year you could see it in our reach the quarter after. But that's not the driving force for what we do. It's more of a BBC public service thing, going to a place that doesn't get anything and putting the focus on that city. It's not just about Radio 1 rolling into town. In the weeks leading up to it we do lots of work talking about Preston. All last week Edith Bowman was on a tour of the North-west."
Should Radio1 choose a place where there are less listeners than other places to try and gain new listeners, whilst annoying regular listeners? Or should they reward the people who are actually regular listeners?