chrismoyles.net
- Tue Sep 26, 2006 4:33 pm
#248809
I like a lot!
I have to say I quite like the new idents. The circle theme combined with the current red colouring, harks back to the previous balloon idents of the mid-90's. I've done some digging, and here's what I've found so far...
Surfers:
Kite Flying:
Ring a Roses:
Windows:
Moon:
After four-and-a-half years and 43,000 airings, the BBC is retiring
its "Dancers" channel idents for BBC1 in favour of a "Circle" theme. The rebranding, which could ultimately cost the corporation as much as £2.25m, retains a subtler version of the red branding used in "Dancers" and includes a football team, hippopotamuses, kites, the moon, surfing, children playing, motorcycles and an apartment building. The BBC today unveiled the first eight idents at a cost of £150,000 each, and given that BBC1 aims to produce as many as 15 over the life of the new range of promotional clips, the total cost could rise to as much as £2.25m.
"Dancers", introduced in 2002 by Lorraine Heggessey, have run on average 30 times a day ever since. The series of six cost £700,000, averaging £117,000 each. The channel's new look, developed under the BBC1 controller, Peter Fincham, will debut on Saturday October 7. There will eventually be a total of around 16.
"The new look was developed partly in response to public feedback that although they were fond of 'Dancers' they were starting to look a bit tired," said Naomi Gibney, the head of marketing for BBC1 and drama. We wanted to keep the overall idea simple and the 'Circle' encompasses the 'One' of the BBC1 brand as well as the idea of bringing people together."
The idents will be used partly to reflect editorial programme content - such as the hippos alongside wildlife programmes. The idents have been developed by Red Bee Media, formerly known as BBC Broadcast, after winning a pitch in March against three other BBC roster agencies. Red Bee also developed ITV's new on-air look - across its entertainment, sport and news channels - that was unveiled earlier this year. Charlie Mawer, the executive creative director at Red Bee Media, said the new look was designed to transfer across multimedia platforms as well as provide a point of "unity" for increasingly fragmented audiences.
"We are in an era of audience fragmentation, multiple channels and personalisation, there is almost a human need for a place that people can come together. The hook [with the new idents] is the image of a circle. It is a symbol of community and unity."
Prior to the "Dancers" idents - which were created by agency Lambie Nairn - BBC1 used its "Balloon" motif for about five years. A total of more than a dozen of the idents have appeared over the years, including basketball players in wheelchairs, salsa dancers and a Bollywood-style dance routine.
I have to say I quite like the new idents. The circle theme combined with the current red colouring, harks back to the previous balloon idents of the mid-90's. I've done some digging, and here's what I've found so far...
Surfers:
Kite Flying:
Ring a Roses:
Windows:
Moon:
Last edited by Adam on Sat Oct 07, 2006 8:48 pm, edited 1 time in total.
