- Tue Jun 21, 2005 12:45 pm
#241060
The BBC and Sirius Radio (http://www.siriusradio.com) have announced that BBC Radio One is to join the list of stations available from US satellite broadcaster Sirius.
In a clever marketing move, the shows will be timeshifted so that Chris will remain a breakfast presenter - the show will be delayed, and then re-broadcast in the morning, Central Standard Time. Similarly, Scott Mills will be heard in the afternoons.
Whilst satellite radio reached 4.5 million subscribers by the end of 2004, Forrester Research Inc. predicts that 20.1 million U.S. households will listen to satellite radio by the end of the decade. This service is expected to prove popular with expatriates keen for a taste of home, as well as U.S. nationals who fancy something a little different with their morning bagel.
The Sirius service provides U.S. territory listeners with more than 120 channels of satellite radio, 65 of which are devoted to commercial-free music.
You can find further information on the following Sirus page.
In a clever marketing move, the shows will be timeshifted so that Chris will remain a breakfast presenter - the show will be delayed, and then re-broadcast in the morning, Central Standard Time. Similarly, Scott Mills will be heard in the afternoons.
Whilst satellite radio reached 4.5 million subscribers by the end of 2004, Forrester Research Inc. predicts that 20.1 million U.S. households will listen to satellite radio by the end of the decade. This service is expected to prove popular with expatriates keen for a taste of home, as well as U.S. nationals who fancy something a little different with their morning bagel.
The Sirius service provides U.S. territory listeners with more than 120 channels of satellite radio, 65 of which are devoted to commercial-free music.
You can find further information on the following Sirus page.