- Mon Sep 18, 2006 7:01 pm
#248097
I know someone posted something about this the other day, but quite a nice piece in the Media Guardian today:
Source: http://media.guardian.co.uk/radio/story ... 13,00.html
Paul Robinson, Media Guardian wrote:Monday September 18, 2006
The Guardian
Chris Moyles' raucous on-air behaviour is to be reined in as a result of a management restructure to tighten up programming on Radio 1.
Controller Andy Parfitt has created a new role, head of editorial standards, with a remit covering all of the BBC's teen brands. The change is a consequence of director general Mark Thompson handing Parfitt a broader remit to focus the corporation's youth services, and in response to repeated infringements of the broadcasting code, which carry a severe risk of regulatory action by Ofcom.
Over the summer Ofcom upheld listener complaints for swearing and unacceptable content on the Chris Moyles Breakfast Show and stated it would take action if it happened again. Moyles got into trouble when he called women who urinate in the shower "dirty whores", said "*" on air and used the word "gay" in the context of describing something that was rubbish. Radio 1 drivetime DJ Scott Mills was also criticised by the regulator for a serious misjudgment over a wind-up call to a women (made with the consent of her partner) suggesting that her son had misbehaved at school.
Radio 1 is not the only music station to have displeased Ofcom recently. In April, Kiss FM breakfast DJ Bam Bam, now podcasting weekly without regulation, was fired for repeated transgressions that cost £175,000 in fines from the regulator, an industry record. Ofcom can impose similar penalties on Radio 1, with fines of up to £250,000, and the obligation to broadcast a correction and read out on air, verbatim, Ofcom's regulatory findings. Parfitt acknowledges that he is aiming not to be sanctioned by the regulator, and hopes to avoid the mistakes of the past. His head of editorial standards will have to draw up new guidelines for producers and DJs on Radio 1, specifically taking account of the need not to create a fearful, risk-averse culture, while also remaining inside the broadcasting code. One of the challenges in achieving this goal is the fact that most of Radio 1 is live. Unlike much television there is no chance to make a quick edit in post-production.
Parfitt presides over a network in rude health. It is to his credit that he has subtly repositioned Radio 1 over the past few years to be demonstrably a public-service station, while developing a style and tone of voice that connects superbly with its core target 15-24 audience. The DJ line-up is also the best for at least a decade. Moyles is a very talented broadcaster who has attracted listeners and achieved the almost unthinkable by overtaking Capital, Heart and Magic in London. Scott Mills is another star; having been poached from commercial radio, he has developed a unique personality on air that makes his drivetime show a compelling listen.
Radio 1's success, however, is also part of Parfitt's dilemma. To a large extent his DJs' strong connection with the target audience is a product of their ability to tap into the language and issues that form part of their everyday lives. Radio 1 is now relevant - the network is in tune with the UK's youth. The judgments over what is acceptable editorially are very tricky; the issue of language is probably clear-cut. It is easy, and incontestable to rule that a peaktime DJ should not say "*" on air when children are listening. A list of similar unacceptable words is easily compiled. Portrayal is more difficult. Is it acceptable to call a man "black"? Is it offensive to gays to use the word gay in a derogatory manner when that is the parlance in every school playground in the country? These are matters of judgment, and depending on one's point of view may or may not be offensive. The new head of standards will be responsible for guiding the DJs and producers through the nuances of what is acceptable to listeners, the BBC and Ofcom.
Parfitt is determined to retain the creative culture that he has nurtured while avoiding being censured by Ofcom. He has not yet identified an individual to fill the role, but says they will "need to be very experienced with the respect and credibility to do the job". Commercial radio will welcome the move, having complained with some justification that the BBC has more editorial freedom, but as one senior broadcaster confided to me, "it's only radio, no one died".
Paul Robinson is a media consultant
Source: http://media.guardian.co.uk/radio/story ... 13,00.html